Commercial Success Starts Long Before Launch
From new product planning and launch readiness to market access and portfolio growth, today's commercial leaders must balance increasing complexity with growing expectations for performance. Fierce Pharma Week delivers the insights, strategies, and peer perspectives needed to accelerate launches, optimize commercialization efforts, and drive measurable business impact.
Attend for free
JOIN THE COMMERCIALIZATION COMMUNITY
Navigate what’s next from pipeline to market.
Qualifying Commercialization professionals employed by pharma and biotech companies may qualify to attend Fierce Pharma Week for free. Apply now for a FREE VIP Pass.
See Who's Already Registered...
Here's a small sample of attendees already registered from the Commercialization Community for 2026!
Executive Director Commercial Strategic Insights, Acadia Pharmaceuticals
Executive Director Launch Excellence & CX, Boehringer Ingelheim
CBO, Envisagenics
Commercial Operations Strategy, Merck
Director of Marketing Insights & Analytics, Soleno Therapeutics
Sr. Director Commercial Insights, Annexon Biosciences
Director of Data Governance, Boehringer Ingelheim
Global Commercialization Strategy, Genmab
ED Renal Commercial Capabiliites Lead, Novartis Pharmaceuticals
Chief Commercial Officer, SynOx Therapeutics
Executive Director Global Pipeline Strategy, Bayer
Director Omnichannel Strategy for CAR T, Bristol Myers Squibb
Director Analytics Business Partner Data & Insights, Lundbeck
SVP Marketing & Commercial Operations, Orasis Pharmaceuticals
SVP Market Access and Value, Taysha Gene Therapies
Early Asset Team Lead, Boehringer Ingelheim
VP Global Head of Market Access, CSL Behring
Director Oncology Global Market Access & Pricing, Merck
US Market Access Strategy Rare Blood Disorders, Sanofi
Commercialization Meetups
Built to help you find your people.
TUE
Sep 15
Commercialization Peer Exchange Wall
All Day
Fierce Connect: Your First 10 Connections
7:30–8:15 AM
WED
Sep 16
Commercialization Peer Exchange Wall
All Day
Ask-the-Experts
10:40–11:00 AM
Market Access Meetup
11:45–12:10 PM
Ask-the-Experts
3:00–3:20 PM
THU
Sep 17
Commercialization Peer Exchange Wall
All Day
The Ideas, Strategies & Trends Defining Commercialization
Dive into three specialized tracks designed to help navigate today's biggest challenges and opportunities.
Pipeline Strategy
Plan for commercial success early with smarter asset evaluation, forecasting, and portfolio decisions.
Late-Stage Commercialization & Launch Excellence
Prepare for launch and maximize market impact through proven commercialization strategies.
New for 2026
Market Access
Navigate pricing, reimbursement, and payer dynamics to improve access and drive adoption.
Featured Commercialization Speakers
2026 Featured Commercialization Sessions
Key topics covered in the Commercialization track:
Pipeline Prioritization, Maximizing Commercial Impact
IRA Impacts on Drug Pricing, Access Strategies
Market Intelligence for Accurate Forecasting
R&D, Clinical, and Commercial team Collaboration for Successful Launches
Brand Messaging, Adapting to Market Demands
Your pass unlocks every community—Marketing, PR, Medical Affairs & Commercialization.
Where Pharma's Boldest Minds Define the Future of Commercialization
Experience the pulse of pharma innovation at Fierce Pharma Week’s Commercialization community, where groundbreaking strategies meet game-changing connections. Be at the epicenter as industry titans shape the future of drug commercialization.
Let's work together!
Find out why Fierce Pharma Week is the ultimate networking opportunity to reach key decision makers across every corner of the biopharma ecosystem.