FPW Pharma Marketing Intro

Be at the forefront of innovation and ignite your marketing strategies at the largest gathering of pharma marketers.

At Fierce Pharma Week you can participate in critical discussions, share insights, ignite inspiration and push boundaries that drive impactful change within our industry. Gather information around advertising and sales, brand marketing, customer experience, digital marketing, social media and more.  Walk away with tactical and practical applications that you can immediately put to use.

Get tactical and practical applications that you can apply immediately.

Value creation using digital channels and technologies
Value creation using digital channels and technologies
Stay ahead of the curve by hearing how life science companies can augment their marketing and commercialization efforts and deliver improved value to customers by leveraging digital channels and technologies
Integrated messaging and engagement strategies
Integrated messaging and engagement strategies
Discover the power of developing an integrated messaging and engagement strategy across channels for maximizing your customer reach, improving content distribution, and creating a pathway to omnichannel fluency
Patient-centric marketing approaches
Patient-centric marketing approaches
Build a patient-centric marketing approach by engaging patients along each step of their journey to educate and empower them and improve their experience and health outcomes
New media outlets and platforms
New media outlets and platforms
Leverage new media outlets and platforms to develop creative and innovative campaigns to expand awareness and increase customer engagement
Innovative methods to partner with HCPs
Innovative methods to partner with HCPs
Explore innovative ways to reach, connect, and partner with HCPs to enhance engagement

Key topics covered in the Pharma Marketing track

  Collaborate for Effective Product Launch Strategy


  Develop Compelling, Adaptive Brand Messaging


  Prioritize Data-Driven Decisions for Success 


  Optimize Pipeline for Enhanced Commercial Success


  Analyze Market for Accurate Forecasting 

FPW Pharma Marketing Topics