About Fierce Pharma Week

Fierce Pharma Week brings together life science executives responsible for marketing and sales, medical affairs and scientific communications, new product planning and commercial development, and PR and communications to ensure pharma and biotech companies have the most integrated, agile and unified strategy needed to drive value and excel in this rapidly evolving new era. 

Bringing a drug to market is extremely challenging and it requires different functional groups working together in harmony to execute the perfect go-to-market strategy. For pharma companies to thrive, they must have an integrated commercial and medical strategy, and establish marketing practices that transcend mere product promotion. Companies need to develop a thorough understanding of HCP and patient preferences and optimize their omnichannel strategies to reach key customers at the right time, through the right channel, and with the right message.

But having a cohesive marketing plan simply isn’t enough. It’s essential for life science companies to break down silos, understand the challenges and needs of their counterparts, and collaborate across functional lines to tailor product development and fine tune medical and brand strategies that will ensure the success of their unique product.