Honoring the Best in the Pharma Marketing & Advertising Industry

The Fierce Pharma Marketing Awards, presented by Fierce Pharma, is an annual program recognizing exceptional leadership, vision, innovation, and strategic achievements within the pharma marketing and advertising community. 

This competition highlights pharma companies and their agency partners who have created impactful, innovative campaigns that address today’s global health challenges and shape the future of healthcare.

Discover the 2024 Winners.

FPMA

2025 Key Dates and Information

Be sure to mark your calendars with these important dates for the 2025 Fierce Pharma Marketing Awards:

  • May 5: Submissions Open
  • June 19: Submissions Deadline
  • July 24: Finalists Announced
  • September 10: Winners Announced

 


 

Categories and Scoring:

Curious about what it takes to win? View this year’s award categories and judging criteria to see how excellence in pharma marketing is recognized.

➡️ View Categories & Scoring

Introducing Our Newest Award Categories for 2025

Marketer of the Year

Best Use of AI

Influencer-Driven Campaign

Charitable or Philanthropic Campaign

What Do Winners Receive?

  • A distinguished 2025 Award, presented at the Fierce Pharma Marketing Awards Gala
  • A VIP pass to the Fierce Pharma Week and Marketing Awards Gala
  • Exclusive use of the Award Winner logo for one year  
  • Inclusion in a press release announcing the year's Award winners and accomplishments  
  • Press release template for your distribution
  • Logo and recognition on the Fierce Pharma Week website for a year   
  • Social media promotion