2024 Fierce Pharma Marketing Awards Winners
Digital Campaign - Non-Social Media
WINNER
American Cancer Society - The Hopefall: A One-of-A-Kind Visualization of a Life-Changing Sound - Real Chemistry
Finalists:
- Discover TD; Educational Experience - Neurocrine Biosciences
- Empowering Health Equity: Personalized Omnichannel HCP Engagement Powered By Organon HADLIMA, IQVIA Digital Enablement, and Publicis Health Media - IQVIA Digital Enablement
- Living in the Red - Amgen, Havas – Arnold New York & Havas Lynx
- VOWST C. Diff Monster - AbelsonTaylor Group
Innovation Challenge
WINNER
Allegra Airways - Sanofi CHC NA
Finalists:
- “A Message of Hope through Addiction and Recovery with Macklemore”: An iHeartMedia-Produced Episode with Gilead Sciences and Initiative - iHeartMedia, Gilead Sciences and Initiative
- NIA Start-Up Challenge & Accelerator - Ogilvy Health
- Organon and Sempre Health collaborate to drive affordability and adherence of asthma drugs - Lippe Taylor
- The Virtual Patient Simulator (VPS): A Revolutionary Approach to Aesthetic Learning - MedTrix Healthcare LLC
Medical Conference or Event Marketing
WINNER
SHE Media Co-Lab @ SXSW®: Whole Life Health - SHE Media
Finalists:
- CIDP Daily Ability Lab - minds + assembly & argenx
- ivWatch: “Pain Should Not Be Silenced” - ivWatch
- ReThink CML - DDB Health
- XDEMVY: Mite Fighter - Moon Rabbit & Tarsus Pharmaceuticals
Multicultural Campaign
WINNER
Aurinia Get Uncomfortable - Klick Health
Finalists:
- Being There Is Possible - Johnson & Johnson in collaboration with Veeva Crossix
- Tigerlily Foundation - My Living Legacy Campaign (supported by GSK) - Real Chemistry
- myHIVteam in Spanish - MyHealthTeam
- RuPaul’s Drag Race x ViiV Healthcare: PrEPare for the RuVolution - Publicis Health Media
New Brand Launch
WINNER
XDEMVY: Might Over Mites - Moon Rabbit & Tarsus Pharmaceuticals
Finalists:
- AREXVY: RSV Stops Here - Razorfish Health & GSK
- Kiyatec 3D Predict | Mechanism of Alice Campaign - SFC Group
- Tarsus Pharmaceuticals ”XDEMVY Consumer Launch Campaign” - Heller Agency
- Viz HCM™ Uses AI to Detect Potentially Fatal Heart Condition and Coordinate Patient Care - Viz.ai
Online Video or Film
WINNER
It Takes 2 - dna Communications
Finalists:
- KNOW PLAN GO - FCB Health New York, an IPG Health Company, Real Chemistry and starpower, part of Real Chemistry
- Live in the Moment - Otezla Patient Stories - Jacques Madison
- Madrigal Pharmaceuticals - Liver’s #1 Fan - Real Chemistry
- Wired Up - minds + assembly & Otsuka America Pharmaceutical, Inc.
Pharma TV
WINNER
Cut Short | RSV Awareness Campaign - Razorfish Health & GSK
Finalists:
- Agitation Changes Everything - Arnold New York
- Astellas asks women, “What’s VMS?” - Real Chemistry, Publicis Health Media, Saatchi & Saatchi Wellness
- Believe On - ConcentricLife
- KNOW PLAN GO - FCB Health New York, an IPG Health Company, Real Chemistry and starpower, part of Real Chemistry
DTC Branded Audio for Pharma and Life Sciences
WINNER
Pfizer’s Science Will Win Podcast - Pfizer
Finalists:
- Live in the Moment - Otezla - Jacques Madison
- Merck, Astrazeneca and SiriusXM Studio Resonate Ovarian Cancer Screening Campaign - Studio Resonate, SiriusXM Media
- Swell Conversations: A Promotional HAE Series - Pharming Healthcare Inc.
- Untold Stories: Life with Myasthenia Gravis - argenx and Avalere Health, iHeartRadio and Ruby by iHeartMedia
Category Sponsored by:
Print for Consumer
WINNER
Pixi & Alex’s Adventure - Inizio Evoke
Finalists:
- CareConnect Patient Brochure, CareConnect Personalized Support Services™ - Cramer
- Galderma - Definitely Dysport DTC Campaign - Real Chemistry
- SFC Group | Self ProMoletion Print Campaign - SFC Group
- Tarsus Pharmaceuticals ”XDEMVY Consumer Print” - Heller Agency
Professional Marketing
WINNER
ReThink CML - DDB Health
Finalists:
- AREXVY: RSV Stops Here - Razorfish Health & GSK
- Boehringer Ingelheim & Indegene: In It to Win It Campaign - Indegene
- Discover TD; Educational Experience - Neurocrine Biosciences
- DeflateHAE Unmet Need Education - The Agency Network at MJH Life Sciences
Public Relations Campaign
WINNER
Putting Ableism in the Spotlight with a First-of-its-Kind Musical - Genentech/Syneos Health Communications
Finalists:
- Breaking Barriers with NeuroStar Depression Barometer - EvolveMKD and NeuroStar
- It Takes 2 - dna Communications
- Launching The 1 Pledge Movement - Sanofi, Ruder Finn, Patients & Purpose and Havas Media Network
- NARCAN® Nasal Spray: Ready to Rescue - Curation Communications, a GCI Group Company
Social Media for Consumer
WINNER
Launching The 1 Pledge Movement - Ruder Finn
Finalists:
- Astellas asks women, “What’s VMS?” - Real Chemistry, Publicis Health Media, Saatchi & Saatchi Wellness
- KNOW PLAN GO - FCB Health New York, an IPG Health Company, Real Chemistry and starpower, part of Real Chemistry
- Incyte - The Unseen Journey - Real Chemistry
- Genentech - Tokking Their Language - 21GRAMS, part of Real Chemistry
Website for Consumer
WINNER
RSV is No Gift - Lemieux Bédard
Finalists:
- Live With COPD - Sanofi and Regeneron Pharmaceuticals, Inc. and EVERSANA INTOUCH
- DeflateHAE Unmet Need Education - The Agency Network at MJH Life Sciences
- Sickle Cell Speaks - RIESTER RX
- American Cancer Society - The Hopefall: A One-of-A-Kind Visualization of a Life-Changing Sound - Real Chemistry
Impiricus HCP Impact Award
WINNER
GSK’s AREXVY and CMI Media Group - Pioneering Audio Outreach to HCPs - CMI Media Group
Finalist:
- AREXVY: RSV Stops Here - Razorfish Health & GSK
- Level Ex designs Top Derm for efficacy and inclusivity in imagery - Level Ex
- Social Checkup: A Remedy for Clinical Misinformation Online - Publicis Health Media
- XDEMVY: Might Over Mites - Moon Rabbit & Tarsus Pharmaceuticals
Category Sponsored By:
Agency of the Year
WINNER
minds + assembly
Finalist:
- Believe Limited
- Initiative
- PROPELLER
- Real Chemistry
Category Sponsored By:
